Concept

This project involved taking an audience the designer doesn’t regularly design for and creating a skincare line around them. I chose to design for a male-leaning “outdoorsy” millennial audience. By using neutral but warm colors, I conveyed warm natural elements that a person would want to protect themselves from. The product choices also reflected what this audience would use skincare for. I created a custom topographic map pattern used in background elements to add more visual interest.

Description

3 skincare products, with back and front labels, and a custom die-cut box with product window.

Software

Illustrator, Photoshop