Concept

Developed the complete graphic identity for SVSU’s 2024 Homecoming, themed “Made in Michigan.” Collaborated with the Graduate Assistant of Programming to find a theme and explore its ideas. After settling on a concept, I created a National Park–inspired design, ultimately highlighting Saginaw’s Shiawassee National Wildlife Refuge on the back of the event sweatshirt. This visual identity was expanded across multiple print and digital platforms to ensure brand consistency and visual cohesion.

Description

Sweatshirt design, two sticker designs, poster design, Instagram and Facebook and Instagram posts, Instagram Stories, large football screen graphics, yard signage, and Engage post designs. Removed backgrounds and edited all Homecoming court portraits to have consistent lighting.