Concept

Conceptual logo and packaging for In The American Grain, an ingredient-forward Midland-based brewery. The owner grows his own hops, taps his own maple syrup, and is passionate about sourcing fresh, organic ingredients. This packaging is inspired by botanical illustration and is catering to 25-40 year old gender-neutral market. Each carrier, label, and neck use 3 colors unique to that variety of beer.

Description

3 die-cut 6-pack beer carriers with corresponding wrap around beer labels and necks. A 4-pack beer carrier variation and beer label are also shown in their flat formats.

Software

Procreate and Illustrator