Concept

Graphic identity for Saginaw Valley State University’s 2024 Homecoming, “Made in Michigan”. This is a large project, consisting of both print and digital media. We came up with the theme “Made in Michigan”, and explored possible ideas for what that would look like. The graduate assistant of programming and I worked together to create a National Park inspired design, going through multiple places in Michigan we could represent in the design of the back of the shirt, before landing on a depiction of Saginaw’s Shiawassee National Wildlife Refuge. From there I expanded the visual identity to fit with other media.

Description

Homecoming graphics; consisting of one sweatshirt design, two sticker designs, poster design, Instagram / Facebook post designs, Instagram stories, large football screens, and Engage post designs. Removed backgrounds and edited all Homecoming court portraits to have similar lighting.

Software

Adobe Illustrator, Photoshop, Lightroom, InDesign, and Procreate